01
Owner Independence
Can the business eventually operate beyond your daily presence?
Investigate
A better question
What do successful owners still personally do after capable management is in place?
Most franchise evaluation asks whether the brand is good. These five questions ask something harder — whether the opportunity can become an asset.
Can the business eventually operate beyond your daily presence?
What do successful owners still personally do after capable management is in place?
Can the economics support capable professional management?
Don't ask only whether a manager is allowed. Ask whether the economics can realistically support one.
Can the model grow beyond Unit One?
Think About Unit Five Before You Buy Unit One.
Can the franchisor and your organization support increasing scale?
Prove Before You Scale.
Could you build something transferable that another owner may eventually value?
Don’t Just Buy a Franchise. Build an Asset.
An opportunity should survive all five. Where it doesn't, the framework says so plainly.
The evidence supports moving forward on the strategy you defined.
Important information remains unresolved. Resolve it before capital moves.
The opportunity does not support the case you are trying to build.
Evidence Before Decision.
Answer the five filters against a franchise you are already considering and see where it stands.
Bring an opportunity to a private call and walk the filters together.
The five filters explained in full, in ten minutes.
Buy Like an Investor.Build Like an Executive.Own Like an Entrepreneur.
Franchising Re-Imagined.
Don’t Just Buy a Franchise. Build an Asset.
Investment-Grade Franchising™ is an educational evaluation framework developed by Franchise Intelligence. References to “investment-grade” do not constitute a securities or credit rating, franchise certification, guarantee, financial recommendation or prediction of business performance. Users should conduct appropriate due diligence and consult qualified legal, tax, accounting, financial and other professional advisers as appropriate. Final legal language subject to review by qualified counsel.
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The five filters investors apply before committing capital. Ten-minute read. Leave your details and the Brief opens right here; a copy goes to your inbox.